Breaking Free from The Fortress:
Innovate to Dominate

Innovation in the corporate world was once akin to a fortress, impenetrable and self-sustaining. Picture the old walled gardens: companies relied solely on their internal resources, conducting basic research, engineering, and finally rolling out a market-ready product.

This approach served the giants of the 20th century well, allowing them to dominate by sheer force of their vast resources. But, as with all great empires, change was on the horizon